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LIVERPOOL Football Club INTERNATIONAL ACADEMY AMERICA

By Nancy Lane, 10/10/15, 11:30AM CDT

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We are proud to announce that Liverpool FC International Academy has given Liverpool FC America the opportunity to become Liverpool FC International Academy America.  You will see the simple but very important change in our branding in the coming months. 

While at first glance, the change may seem simple, it is both significant and bold in a market cluttered with hazy affiliations and patches on the sleeve claiming to be real.  The uniformity and presentation of becoming the Liverpool FC International Academy America allows us to create an even greater connectivity with Liverpool FC International Academy (LFC IA) and utilize even more the power of the brand to help drive our club forward.

We will continue to use geographic designation (ie; Texas, West Florida, and South Carolina) in many important regional aspects to gain market advantages on things like website and flags on uniforms.  We intend over the coming weeks and months to create almost a seamless appearance between LFC and ourselves. You will notice a website transformation, social media and spirit wear fully aligned on the look and appearance.  We are the official partner here in America and very proud of the very unique, special and powerful brand advantages we have that make us different, strong and proud in every market where “The Liverpool Way” touches the lives of our players and families.

Combining the history and traditions of Liverpool FC with the strength and pride of America, Liverpool International Academy America creates unique and unprecedented opportunities for American players to learn and experience one of the finest training systems anywhere in the world.  Becoming a part of Liverpool International Academy America, whether you are in Texas, South Carolina or Florida means you are part of the world’s Greatest Football family.